An experienced researcher and strategist, I excel at uncovering nuanced consumer needs and helping organizations identify and act on transformative opportunities
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Resume
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Selected Work
Exploratory Research
Defining wellness opportunities in healthcare
A large sample, mixed-method approach to target wellness consumer identification and wellness offering recommendations
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0-1 Product Developement
Developing self-serve support for international oncology patients
A long-term engagement defining, testing, and developing a welcome experience in four languages with proven impact on conversion
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Service Design
Creating a new framework for the future of oncology nurse navigation
A highly collaborative research and prototyping project aimed at developing frameworks for effective navigation and testing the tools to scale it
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Product Design
Designing a simple view of complex wealth
A rapid discovery and design project focused on identifying the core needs of ultra-high-net-worth (UHNW) clients for a digital app to access their assets.
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Program Design
Reimagining continuing education for working adults
A foundational research project aimed at defining a new curriculum for WashU's continuing education program.
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